Well-executed marketing programs drive up both revenue and profits. We apply our expertise to provide cohesive offline and online efforts that provide the strategic roadmap to your success.
Boost brand awareness and reach your customers on a human level with a strong and engaging presence on all their favorite social networks.
Email marketing is a highly effective method for customer acquisition and retention. Optimized email marketing strategies will produce granular, measurable results by providing direct, personal messages to your customers.
Web Development & Design
Our talented designers and developers will create beautiful and functional websites that are effective on multiple devices and support your online brand presence.
Kalop Marketing, located in Indianapolis, offers a wide-range of creative and innovative marketing solutions for small to medium-sized businesses. We design a strategy, develop and manage to a timeline and align the right solutions to meet your needs. We take a collaborative approach and work with all key contributors to uncover any untapped opportunities, areas for improvement and ensure the legal/compliance goals of your organization are met to mitigate risk. We are able to do this because of our invaluable depth of knowledge and experience, our strong collaboration skills, and our reputation for honesty and integrity in all that we do. We approach all of our partnerships with the same goals to garner robust profitability and long term growth. Our team has been on all sides of the table both the client and service provider, and we have experience and successful partnerships.
We help companies align marketing and branding goals and objectives with overarching business objectives.
We work with you in building an appealing identity that naturally attracts visitors and integrates with your brand and marketing strategy.
We help businesses develop a well-optimized email marketing program that leverages your digital presence.
We provide customized approach for your web strategy and services, whether you are just getting started or are ready to push to the next level.
It’s one thing to say you are a writer. It’s another to be able to at your work with a critical eye and make edits. Whether you’re writing a blog, a newsletter, flier or brochure, what you write needs to be clear and concise if you want to hold your readers’ attention. Your first few sentences Read more about 10 Simple Edits to Instantly Improve Your Writing[…]
For those who don’t know, the ‘creators’ of WordPress kicked off the Gutenberg project earlier this year. From what I’ve seen in the beta version, the WordPress editor is about to get a makeover, and the changes are significant. Now is a good time for small businesses and others with WordPress websites to prepare for Read more about Big changes are coming to WordPress in 2018[…]
If you haven’t switched your site over to https, you’re going to want to start. In October, Google Chrome started sending out security warnings that flag non-https sites, if the site has a text input field but it isn’t delivered over a secure network. What does this mean? Basically, a “Not Secure” warning will be Read more about Avoid the ‘Not Secure’ Warning in Google Chrome[…]
Facebook is an interactive way to stay connected with your friends, family, associates, and customers. If your organization isn’t already represented on Facebook, and you are an official representative (with authorization to make decisions about and for your brand), then having a Facebook Page can provide you with the visibility you need to keep your Read more about Ways to Grow Your Facebook Page Following[…]
Ok, I admit it… I’m somewhat of a geek! Have been told that for years. So I couldn’t hold off any longer from experimenting with the latest rage right now – Pokémon Go. This app presents some interesting marketing opportunities for local businesses. The game is basically an ultimate scanvenger hunt where players walk around Read more about Marketing Ideas using Pokémon Go[…]
Does your organization have a new or existing website? Then don’t overlook the development and maintenance of your About Us page when planning your marketing strategy. It might seem like just a small section of text, but it’s one of the first places new visitors will go to when they arrive on your website, and Read more about How to Write an “About Us” Page for Your Website[…]
2016 has seen a rise in people and businesses seeking more ways to connect with others, using videos and chats to share what they know and learn in rapid succession. Social media continues to play a significant role in how this is done, with apps like Facebook, Twitter and Instagram creating new improvements to make Read more about Social Media Updates[…]
Social media is here to stay. Today’s consumers are comfortable with shopping online, as well as interacting with their favorite brands on social networks. This alone can be a reason why your business needs to have a social media presence. However, along with that online presence, your company needs to approach social media strategically. And an important Read more about Does Your Business Needs a Social Media Strategy?[…]
Have you thought about starting a YouTube channel for your business? It’s fairly easy, not complicated and a great way to find more customers. Here are five (5) tips on how to get started and make it easier for your customers to find your content. Create and customize your business channel. Choose a short, descriptive channel name Read more about 5 Tips on Using YouTube for your Business[…]
On Sept. 15, 2015, Mark Zuckerberg announced that a Facebook “dislike” button (or something similar to it) will be coming to an Internet browser near you. During a live stream event, Zuckerberg admitted that Facebook has resisted creating a “dislike” button as a companion to its “like” button, fearing it would sow seeds of discontent Read more about Facebook “Dislike” Button[…]