Social media is here to stay. Today’s consumers are comfortable with shopping online, as well as interacting with their favorite brands on social networks. This alone can be a reason why your business needs to have a social media presence. However, along with that online presence, your company needs to approach social media strategically. And an important thing to remember is that the ‘one-size fits all’ approach does not work when creating your social media strategy. Social media should be something that helps to grow your business, not suck time, money and the life out of it.
Some questions to consider before jumping into the social scene is:
- What are we trying to achieve by sharing our company information via social media?
- What do we want our customers and the general public to know about our company?
- What type of response do I want to receive from online users? Do we want likes, shares or ongoing dialog?
Asking those questions will help you to understand how social media is related to your larger marketing and communications strategy. Your social media marketing plan is no different than how you think about your offline marketing strategy– what are the specific business objectives, goals and how you are going to advance those objectives into reality. For you to spend time and money on social media, there needs to be a strong business case for those efforts so you can see the real value and get actual results. And your social media needs to be fully integrated into your marketing and communications strategy…not as ad-hoc activity.
Creating a social media strategy will help provide you with a road map. There are viable business cases for your company to use social media. If your company needs help discovering a business case or you need some direction with your current social media strategy, then Kalop Marketing would love to help give you direction and keep you competitive.
Do you need help determining whether social media is right for your business? Contact us today at 317-426-1273!